The Problem




It's more important than ever to know how waking up better contributes to better sleep quality overall.

While we can't always choose how much sleep get in a night, we should at least have the ability to choose how we wake up.

People need about 7.1 hours of sleep a night, but sleep deprivation is becoming an increasingly prevalent public health problem that isn't getting any easier to manage.

his is becoming more evident today as we have longer work days and nights, more technology keeping us up, and more stress contributing to our lifestyles. Over a long period of time sleep deprivation can add up and take a toll, negatively impacting your health.

We believe in waking up without stress, and we know that better sleep quality, better morning energy, and better health in the long run means better quality of life.

That’s what we call a good morning.








Waking up well-rested gives you the energy and mood to feel good without running on empty during the day, and you build healthy consistent sleep schedules.

When we don’t get enough sleep, we compromise our health and our ability to feel good during the day. We research ways to understand the sleep behaviors of people today, and what we can do to help people take their health back into their own hands.







What if you could wake up better just by changing your morning alarm? Because it can and should be that easy.

That feeling of sleep inertia is sometimes a result of being woken up by loud alarms which trigger involuntary physical reactions. They cause an adrenaline rush and spike in your cortisol levels. And if you’re in a stage of deep sleep, jolting awake can affect your ability to think clearly, even negatively impairing your cognition.

This contributes heavily to morning grogginess (or sleep inertia) which makes it even harder to get out of bed than it already has to be.

 Sleep issues are extremely diverse and unique to everyone, but there are certain factors that can improve some sleep concerns. How we wake up is so important to our overall health, affecting how we feel first thing in the morning.